Rimowa « GAS »
Directed by @thibautgrevet
Creative Director: @alessio_ascari
Camera: @arthurbourbon & @thibautgrevet
For photography :
From Rimowa website :
Designer Guillermo Santomá Explores Aluminium with RIMOWA.
Spanish designer Guillermo Santomá’s believes that « to create is to destroy » and on the occasion of Milan Design Week 2019, the Barcelona-based artist has teamed up with RIMOWA and contemporary art magazine and creative studio KALEIDOSCOPE to create a multi-platform project that explores RIMOWA’s iconic aluminium.
Merging his sense of colour and play with a sensibility towards industrial materials and processes, Santomá creates surreal objects and spaces suspended between art and function.
His new installation at Spazio Maiocchi, entitled “GAS” after Ed Ruscha’s iconic series Twentysix Gasoline Stations, was inspired by the idea of a conceptual gas station and is cantered on a fully functioning car customized with RIMOWA aluminium and turned into a light and sound sculpture.
Before the aluminium was fully set into place, we caught up with Santomá to take a deeper dive into his vision and process.